You can Use it to boost your public relations. It’s easy to believe that public relations is all about getting the most out of the news you have or ‘creating’ news that will appeal to the press and media. If you can respond quickly and provide helpful comments, news is a great way to boost your profile. Here are some practical tips to get you thinking about getting the most out of breaking news.
Breaking News – Use it to Boost Your Public Relations
Keep an eye on the news – it’s important to keep track of the press and media for the stories being covered. It’s unlikely that a week goes by without some kind of story popping up that you can contribute to. That means boost your public relations being on top of news and stories as they emerge and evolve throughout the day. It’s not hard to see the stories that are likely to get coverage over a few days. For this way you can boost your public relations.
Act fast – the important thing is to spot a story and then act on it. The sooner you are in contacting the relevant journalist with helpful comments or material, the more likely it is that your efforts will pay off. The world of the press and media is moving fast, so you need to do the same. You also need to consider the deadlines that journalists work by. The 24 hour news channels mean there is now much more room to provide expert commentary on the back of a news story.
They have air time to fill and would be grateful if you could help them with that. Also, do not forget that many of the stories that appear in the Sunday newspapers are the stories of the week in more detail with further commentary – it gives you a great opportunity.
Use it to Boost Your Public Relations
Help push the story – make sure that what you contribute provides useful information, can look at the story from a different perspective, help move the story forward, etc. The audience wants to be informed and your job is to help achieve that . There is no point in contacting a journalist about a company history and saying that you are a business coach – you have to be very specific in relation to the story of what you can contribute.
Make yourself available – if you want to raise your profile on the back of someone else’s news, then you need to set aside time to do so. It can be disruptive because it is not planned. Before contacting a journalist, be aware that you can contribute time to follow up. If you are successful with your efforts, it can include traveling to a studio, doing interviews, etc., and it all takes time and effort. Before an interview boost your public relations , you may also want to seek out a media coach to help you prepare. This is a good idea, especially if you have not done much press and media work.
Build relationships – addressing journalists based on breaking news also gives you a great opportunity to build relationships with journalists that cover your area of interest. Find out what type of stories they are interested in and whether you can help them with other stories. Also, if you do a good job, then you boost your public relations. it allows you to get them to put you in their ‘little black book’ with contacts for future stories – that’s what you really need to achieve.
Become an expert – there are two ways to create commentary and interview opportunities on the back of news stories. One way is to contact journalists. The other is for them to contact you. In an ideal world, you should probably do both. There are databases such as Expert Sources where you can enter your information for a paid subscription. Journalists use it to find experts to comment on the stories they are working on.
Commenting on the back of other people’s news is a great way to build your profile and gain exposure to key audiences. It is also boost your public relations an important way to build your profile while keeping your costs down. If you can build a reputation for providing helpful and insightful comments, you will quickly find that journalists will come back to you again and again.